If it's not tracked, it didn't happen.
Conversion tracking, GA4, GTM, and a real data warehouse — so attribution is something you can check, not something you're told.
Get a tracking audit
The Black Box survives because nobody can check its numbers. Measurement you own is how you open it.
The plan
What's included
Conversion tracking & attribution: forms, calls, chats, offline imports. Enhanced conversions. Consent mode.
Forms, calls, chats, booked appointments, and offline outcomes (signed, paid) imported back into the ad platforms. Enhanced conversions and consent mode configured correctly. We test every path end to end and document it.
GA4: configuration, events, audiences, audit of what is already broken.
Property configuration, event design, key events, audiences, and a written audit of what was broken before we arrived (there is always something). Cross-domain and booking-widget tracking included.
Google Tag Manager: clean containers, versioned, documented.
One container per site, naming conventions, versioning with notes, and a trigger map you can hand to any future vendor. No orphan tags, no duplicate pixels.
DataStack / ClickHouse: ad, analytics, CRM, and call data in one queryable warehouse.
Ad spend, analytics, CRM, and call data joined in a ClickHouse warehouse you own. SQL access for you, dashboards that answer business questions (cost per booked job by campaign and week), and exports to your accountant.
ML: lead scoring, expected-value bidding, forecasting — only once the data is clean.
Only after the data is clean: lead scoring so sales calls the best first, expected-value bidding so Google optimizes for job value instead of lead count, and seasonal forecasting for budget planning.
Success
What changes in 90 days
Who watches it
Three agents run on your account between the weekly notes.
Unattended software we built, running on your data. Each one has a trigger and an artifact you can open.
Objections, answered
Questions
- Can you fix our existing GA4?
- Usually. We audit first and tell you if it is faster to rebuild.
- Do we need a warehouse?
- Not at first. Under roughly $10k/mo spend, tracking plus GA4 is enough.