Built for HVAC
HVAC marketing that tracks to the installed system.
Service calls are cheap clicks; replacements are the business. We split the two, track every call and form to a booked job, and keep your Google Ads, LSA, and Business Profile in your name.
HVAC owners get the Black Box more than anyone: a franchise-style agency, a rented site, and a tune-up lead counted the same as a $12k replacement.
What's usually leaking
"I can't tell a $150 tune-up lead from a $12k replacement lead."Call tracking with recordings and a simple job-value tag, so the budget flows to what pays.
"Summer we're slammed, shoulder season we're dead."Budget pacing by season and weather triggers. Maintenance-plan campaigns in spring and fall so the phone rings in April.
"The previous owner's email is still Admin on our Ads account."Day-one ownership audit. Ads, LSA, GA4, Tag Manager and Business Profile moved to your email before we spend a dollar; LSA response time monitored after.
What you can check, not take on faith
The weekly pageCost per booked job by campaign, every Friday. Ask any client for the last four.
Your loginAdmin on Ads, LSA, GA4, Tag Manager and Business Profile shows your email. Week one.
The call logEvery tracked call with a recording and an outcome tag. Follow any job back to the ad.
What we do for hvac
- Google Ads + LSA + Microsoft Ads: Separate campaigns for repair, replacement, and maintenance plans. Negative lists that kill "how to" and DIY traffic.
- Tracking to the job: Every call, form, and chat attributed to a source and tagged with job type and value.
- Service-area routing: Ops Tools: daily routes that cut windshield time so the same techs close more calls.
- Weekly numbers: Cost per booked job by campaign. Not clicks. Not "leads."
Questions
- What does an HVAC company typically spend?
- Most of our HVAC clients run $5k–$20k/mo across Google Ads and LSA, heavier in May–August and December–February. The minimum for our retainers is $5k/mo.
- Do you work with ServiceTitan or Housecall Pro?
- Yes. We connect call tracking and booking data to the platform you already use so attribution matches your dispatch board.
See where your budget is leaking
Ninety seconds, no email. Then a free read-only audit if you want the real numbers.